Date : Nov. 24-28, 2014 /
Venue : Ubon Ratchathani, Thailand /
Program Type: In-Country Program /
Collaborating Organization: Office of the Vocational Education Commission (OVEC), Ministry of Education, Thailand /
The delivery of the program follows a learning approach, beginning with an introduction to the image, corporate image, followed by a corporate building process, image management and strategy, and finally a self-directed learning approach through institution image action plan.
Theme Papers
- Theme Paper 1: Corporate Image:
- What and Why? Image, its components and importance
- Measurement of Corporate Image
- Theme Paper 2: Building Corporate Image for TVET
- Corporate Image and Public Relations
- Mechanism, Process of Corporate Image Building, and Promotion
- Theme Paper 3: Management of TVET Corporate Image
- Strategy, Planning and Management of Institution Image
- Maintenance of Corporate Image, Identity and Reputation
- Theme Paper 4: Action Planning of Institution Image Building and Promotion
- Strategic Planning of Institution Image Building
- Developing an Action Plan
Project Work: Preparation of Institution Image Building Action Plan
Another important part of the program is the conduct of the National Seminar on TVET Image Building: Stakeholders’ Perspective which will be participated in by In-Country Program participants, media, advertising agencies, public relations officers in both public and private sectors and other interested participants.
